Our team is upgrading our organizational consulting website www.dalarinternational.com. Over the last fifteen years, upgrading the website has been a regular occurrence. I never seem to be satisfied that the words we uncover to express what we do are truly representative. Rachel did a Google search to do with organizational transformation… which is the major work we do. I was surprised that this phrase did not come up in the top ten list of organizational consulting words. Laura and Rachel read the paragraphs I wanted to insert and both agreed that I repeated myself too often, and rambled. Fortunately, they have different learning and writing styles and worked hard to create sentences and bullet points from lengthy paragraphs. I would prefer to say things like ‘working from blending ancient wisdom with modern science’, yet I too agree that this is not what will assist potential clients in finding us or in contracting with us.
And so, the two key phrases we are going with, to describe our work include Leadership Development and Organizational Solutions. Google likes those. For those of you who know me, you will know what a struggle it is for me to agree to a few succinct phrases. I am comforting myself with the concept that these phrases are simply portals to creating the desire of extraordinary leaders to speak with us directly. These phrases do not need to convey everything.
I think that the phrase ‘organizational solutions’ will be interpreted from a linear perspective of ‘problem > solution to problem’. It is actually not what I mean, although the task of finding solutions to problems will be a by-product. However, how could I convey that what I mean is ‘consciously creating the preferred future’ as a way of organizations solving problems that they don’t even know they have and solving problems before they happen? And so, I will leave the emphasis on ‘organizational solutions’ and express what I really mean by including the quotation from Einstein.